Relationship between race and consumer's perception toward beauty products advertisement

by , WIDYA, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Analisis pengaruh bauran pemasaran pada sikap membuka tabungan hari depan di PT BCA Tbk. KCU Yogyakarta

by , ADITO, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2005

Persepsi konsumen terhadap kepribadian merek (Brand Personality) Notebook Toshiba

by , SUSILAWATI, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Antecedents and consequences of brand equity of football club :: A study of brand equity of Manchester United, Arsenal, Chelsea and Liverpool Football clubs as perceived by Indones...

by , ANDI, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Published 2008

Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House

by , MONALISA, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Published 2009

Pengaruh Relationship Marketing pada loyalitas pelanggan Bank Mandiri prioritas Yogyakarta

by , AGNESSIA, Shelly, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Peer influence on brand purchase decision

by , ARIMETA, Yoga, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Pengaruh kepuasan, kualitas produk, citra produk pada loyalitas dalam komunitas HOG Indonesia dan pengaruh dimensi ekuitas pada ekuitas merek motor Harley Davidson

by , ISKANDAR, Genesis, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Segemntasi pasar Program Magister Manajemen Universitas Gadjah Mada

by , NOVIANTY, Rozalina, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Analisis sikap dan niat pelanggan terhadap percobaan menggunakan produk K-Link (Liquid Chlorophyll)

by , PRABANDARI, Eva, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Pengaruh kesadaran lingkungan pada niat beli produk ramah lingkungan

by , RAHMAWATI, Syarifah, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Pengaruh orientasi pasar pada kualitas jasa yang dipersepsikan, kepuasan pelanggan dan loyalitas pelanggan PT Exelcomindo Pratama Cabang Yogyakarta

by , ANGGRAINI, Roslina, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Published 2008

Pengaruh country of origin dan merek pada evaluasi konsumen terhadap produk televisi

by , GORANTOKAN, Djenry, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Published 2008

Trying to Act :: Aplikasi teori Bagozzi Warshaw pada konsumen telepon seluler Nokia

by , FERDYANTONY, Respati, , Basu Swastha Dharmmesta, Prof.Dr.MBA
Published 2005

Measuring the effect of marketing information on buying intentions

by , HUFRONUDIN, Muhammad, , Basu Swastha Dharmmesta, Prof.Dr.MBA
Published 2005

The Effects of environmental concern and social norms on environmentally friendly consumers behavior

by , MEGAWATI, Ika, , Basu Swastha Dharmmesta, Prof.Dr.MBA
Published 2005

Analysis of role models influence, consisting influence of father, mother, favorite entertainer and favorite athlete on teenagers' purchase intentions and behavior

by , ZULMA, Fatmawati, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2005

The Effect of service quality on customer satisfaction, brand reputation, and brand loyalty in Garuda Indonesia

by , DANANDJAYA, Sinar, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Posisi program MM-UGM menurut persepsi dan preferensi calon konsumen di Yogyakarta

by , DOSINTA, Rosa, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2007

Bringing customers into Taru Martani Boardroom :: a case study

by , JULIANTI, Jenni, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Published 2005