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1

Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale

Consumers’ preferences for ethical entertainment consumption: Conceptualization, development, and validation of a scale

by BASU, Avirupa, MAKANY, Tamas, MANDAL, Pratap Chandra, MURTI, Ashutosh Bishnu
Published 2023

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2

Shaping OTT movie consumption through immersive cinema: A qualitative investigation of consumer perspectives

Shaping OTT movie consumption through immersive cinema: A qualitative investigation of consumer perspectives

by BASU, Avirupa, MANDAL, Pratap C., MURTI, Ashutosh. B., MAKANY, Tamas, MAKANY, Tamas
Published 2022

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