The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry

by Cheng, Boon Liat *
Published 2014

Perceived justice in service Recovery and customer satisfaction: Evidence from the Malaysian Hotel Industry

by Cheng, Boon Liat *
Published 2015

Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia

by Cheng, Boon Liat *, Yee, S. W.
Published 2014

Factors affecting consumer’s continuance online purchase intention in Malaysia

by Yap, M. F., Cheng, Boon Liat *
Published 2013

Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry

by Sung, P. N., Cheng, Boon Liat *
Published 2015

Antecedents of customer loyalty in the Malaysian hotel industry

by Cheng, Boon Liat *, Lew, K. C.
Published 2015

Factors influencing customer satisfaction and E-­Loyalty: Online shopping environment among the young adults

by Izyan Hizza, H. L., Cheng, Boon Liat *
Published 2014

A Study Of E-Shopping Intention In Malaysia: The Influence Of Generation X & Y

by Shaheen, Mansori, Cheng, Boon Liat, Lee, Hui Shan
Published 2012

The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry

by Cheng, Boon Liat, Mansori, Shaheen, Cham, Tat Huei
Published 2014

A study of e-shopping intention in Malaysia: The influence of generation X & Y

by Mansori, Shaheen, Cheng, Boon Liat, Lee, Hui Shan
Published 2012

Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry

by Cheng, Boon Liat *, Gaur, Sanjaya S., Rezuan, Abdul Rahim
Published 2020

Web 2.0 as a tool for market intelligence acquisition in the Malaysian hotel industry

by Yap, C. S., Cheng, Boon Liat *, Choe, K. L.
Published 2014

COO effect: business opportunities for Middle Eastern entrepreneurs

by Supramaniam, Sivakumari *, Gaur, Sanjaya S. *, Izian Idris, *, Cheng, Boon Liat *
Published 2018

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

by Cheng, Boon Liat *, Nikhashemi, S.R., Dent, Michael M. *
Published 2020

Application of the theory on planned behaviour to green hotel visit intention: An extension of self-identity

by Cheng, Boon Liat *, Enriquez, B. B., Thomborrow, T., Mansori, Shaheen
Published 2019

Cruising down millennials’ fashion runway:a cross-functional study beyond Pacific borders

by Cham, Tat Huei, Cheng, Boon Liat *, Ng, Caryn Kar Yan
Published 2020

Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image

by Cheng, Boon Liat *, Shaheen, M., Nor Khalidah, A., Yap, C. S.
Published 2020

Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators

by Yap, C. S., Cheng, Boon Liat *, Nurhuzira, M. H., Rizal, A.
Published 2018

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

by Nikhashemi, S. R., Knight, H. H., Khaldoon, N., Cheng, Boon Liat *
Published 2021

Hotel service recovery and service quality: Influences of corporate image and generational differences in the relationship between customer satisfaction and loyalty

by Cheng, Boon Liat *, Mansori, Shaheen, Gan, Chin Chuan *, Imrie, Brian C. *
Published 2017