The Use of 9-Ending Prices among Modern Retail Chain Stores in Thailand

由 Chompunuch Pongjit
出版 2015

Brand and brand origin valuations: A case of the electrical appliance market in Thailand

由 Chompunuch Pongjit, Yingyot Chiaravutthi
出版 2019

The effects of word-of-mouth incentivization on consumer brand attitude

由 Chompunuch Pongjit, Rian Beise-Zee
出版 2018