E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION.

by Shiranthi, Adris, Choo, Dennis, Ying Hoe
Published 2022

RELATIONSHIP OF AUGMENTED REALITY MARKETING AND PERCEIVED PRICE ON CONSUMER PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND IMAGE OF SHOPEE MALAYSIA

by Tanah, Peter Kenny, Choo, Dennis, Ying Hoe
Published 2022

SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST

by Yunita Nidiah Indah, Permata, Choo, Dennis, Ying Hoe
Published 2023