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Chuah, Siew Lin *
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Chuah, Siew Lin *
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An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia
by
Ong, Derek Lai Teik *
,
Koay, Kian Yeik *
,
Chuah
,
Siew
Lin
*
,
Yap, Sook Yee *
Published 2014
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