Author Search Results

1

The effects of innovation on Malaysian small medium enterprises' brand performance

by Harun, Amran
Published 2017

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Article

2

Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia

by Ogiemwonyi, Osarodion, Harun, Amran
Published 2021

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Article

3

The effect of umrah service quality on umrah customer satisfaction and umrah customer loyalty: evidence from umrah traveling agents in Malaysia

by Othman, Bestoon Abdulmaged, Harun, Amran
Published 2021

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Article

4

The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia

by Othman, Bestoon Abdulmaged, Harun, Amran
Published 2021

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Article

5

Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory

by Albert Gisip, Imelda, Harun, Amran
Published 2013

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Article

6

Brand culture: its antecedents and relationship to SME brand performance

by Gisip, Imelda Albert, Harun, Amran
Published 2015

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Article

7

Kepentingan penjenamaan produk tempatan bagi industri kecil dan sederhana dalam persaingan global / Amran Harun and Oswald @ Aisat Igau

by Harun, Amran, Igau, Oswald @ Aisat
Published 2002

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Conference or Workshop Item

8

How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price

by Ishak, Muhamad Izaidi, Harun, Amran
Published 2023

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Article

9

Social media marketing amongst millennial’s in Malaysia: issues and challenges

by Roza Husin, Wann Huzida, Harun, Amran
Published 2019

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Article

10

Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia

by Harun, Amran, Husin, Wann Huzida Roza
Published 2019

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Article

11

Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives

by Yuary Farradia, Yuary Farradia, Harun, Amran
Published 2022

Other Authors: “...Amran Harun, Amran Harun...”
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Book Section

12

Structural Relationships Between Perceived Risk And Consumers Unwillingness To Buy Home Appliances Online With Moderation Of Online Consumer Reviews

by Ibrahim, Syarafina, Mohd Suki, Norazah, Harun, Amran
Published 2014

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Article

13

Social Media in Marketing Communication: Strategies for Online Businesses in the Era of Digitalization

by Linus, Hamizan, Albert Gisip, Imelda, Harun, Amran
Published 2020

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Book Section

14

Covid-19 and its impacts on consumer decision-making process

by Hashim, Norashuha, Hasim, Muhammad Asyraf, Harun, Amran
Published 2022

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Book Section

15

Factors influencing intention to use mobile payment QR Code among teachers in Batu Pahat

by Sariyon, Noraini, Harun, Amran, Abu Seman, Noor Aslinda
Published 2020

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Article

16

Inbound and Outbound Marketing

by Ab Razak, Norfarahin, Mustafa, Siti Aisyah, Harun, Amran
Published 2020

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Book Section

17

Market Research and Target Market Segmentation in City’s External and Internal Environment

by Bassey, Mbiatke Anthony, Rashid, Umi Kartini, Harun, Amran
Published 2020

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18

The influence of the smartphone user’s characteristics on the intention to use of m-health

by Zuhal Hussein, Zuhal, Harun, Amran, Oon, Siti Waringin
Published 2016

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Article

19

Factors influencing online purchase intention in online brand

by Hasan, Haslinda, Harun, Amran, Zainal Rashid, Mohd Shaffran
Published 2015

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Article

20

Covid-19 and its impact on the Malaysian SMEs

by Hamir, Mohd. Indra, Rashid, Umi Kartini, Harun, Amran
Published 2022

Other Authors: “...Harun, Amran...”
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