Author Search Results

1

Examining outcomes of marketing actions from customer, investor, and operational perspectives

Examining outcomes of marketing actions from customer, investor, and operational perspectives

by LIM, Leon Gim
Published 2018

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2

Customer satisfaction and its impact on the future costs of selling

Customer satisfaction and its impact on the future costs of selling

by LIM, Leon Gim, TULI, Kapil R., GREWAL, Rajdeep
Published 2020

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3

Investors' evaluations of price-increase preannouncements

Investors' evaluations of price-increase preannouncements

by LIM, Leon Gim, TULI, Kapil R., DEKIMPE, Marnik G.
Published 2018

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