Consumer responses to a price increase vs. a price decrease or a withdrawal of promotion.

by Liau, Florence Ling Ying., Lin, Xiu Qin., Or, Wenhui.
Published 2008

Managerial biases and their differential impacts on marketing behaviour under different situations : a study using strategy simulation data.

by Goh, May San., Le, Thi Lan Huong., Zhuo, Jiepeng.
Published 2008

Perceptual mapping of doughnut brands in Singapore and strategy implications for new entrance.

by Lin, Rebekah Min., Lim, Abigail Ying Hui., Law, Priscilla Hui Ke.
Published 2008

Factors influencing competitive pricing reactions : a study using simulation game data

by Lee, Sally Pei Song, Tan, Shu Yan, Yang, Jingfang
Published 2008