Exploratory study on brand characters.

by Koh, Chee Yong., Foo, Cui Qing., Lua, Shu Yi.
Published 2008

Exploratory case study : re-branding China

by Lim, Xue Ying, Loh, Kaiming, Neo, Gwendolyn Wei Lin
Published 2008

Effect of time pressure and presence of awards on consumer purchase behavior.

by Tan, Lynette Huiling., Tay, Hui Min., Woon, Joyce Wei Ling.
Published 2008

An exploratory study on consumers' purchase of counterfeits in the context of luxury designer brands.

by Koh, Christabel Sze Yinn., Lim, Serene Joo Shi., Ng, Carine Kai Ling.
Published 2008

Effectiveness of product placements in computer games.

by Chan, Jesslyn Hor Yee., Chua, Shi Wei., Lim, Chong Tat.
Published 2008

Attraction strategies for the unsought services industry : case on the automobile repair and servicing industry.

by Soh, See Woon., Ong, Yen Pin., Tay, Joyce Yong Yong.
Published 2008

Investigating the differences in consumer evaluations of search, experience and credence brand extensions and their effects on the parent brand.

by Goh, Sara Qian Yu., Lee, Denise Mei Zhen., Ong, Song Qin.
Published 2008