It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value

by KIM, Jongmin, Novemsky, Nathan, Dhar, Ravi
Published 2014

The Unanticipated Negative Effects of Gift-wrapping

by KIM, Jongmin, Novemsky, Nathan, Dhar, Ravi
Published 2014

It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value

by KIM, Jongmin, Novemsky, Nathan, Dhar, Ravi
Published 2013

Adding Small Differences can Increase Similarity and Choice

by KIM, Jongmin, Novemsky, Nathan, Dhar, Ravi
Published 2013

Anticipating Adaptation to Products

by WANG, Jing (Jane), Novemsky, Nathan, Dhar, Ravi
Published 2008

Persuasion under the Radar: How Question Wording Affects Preferences

by KIM, Jongmin, Novemsky, Nathan, Wang, Jing, Dhar, Ravi
Published 2014

Tradeoffs and Depletion in Choice

by WANG, Jing, Novemsky, Nathan, Dhar, Ravi, Baumeister, Roy
Published 2010

Opportunity Cost Neglect

by Frederick, Shane, Novemsky, Nathan, WANG, Jing (Jane), Dhar, Ravi, Nowlis, Stephen
Published 2009