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RAMASWAMI, Sridhar N.
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RAMASWAMI, Sridhar N.
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Market-based capabilities and financial performance of firms: Insights into marketing's contribution to firm value
by
RAMASWAMI
,
Sridhar
N
.
,
SRIVASTAVA, Rajendra K.
,
BHARGAVA, Mukesh
Published 2009
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