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RUEKERT, Robert W.
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RUEKERT, Robert W.
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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
by
SHOCKER, Allan
,
SRIVASTAVA, Rajendra Kumar
,
RUEKERT
,
Robert
W
.
Published 1994
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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
by
SHOCKER, Allan D.
,
SRIVASTAVA, Rajendra K.
,
RUEKERT
,
Robert
W
.
Published 1994
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