How multitasking influences consumer learning of brand associations

by du PLESSIS, Christilene, SWELDENS, Steven, VAN OSSELAER, Stijn
Published 2016

The science of creating brand associations: A Continuous Trinity Model linking brand associations to learning processes

by PLESSIS, Christilene Du, D'HOOGE, Serena, SWELDENS, Steven
Published 2024