How multitasking influences consumer learning of brand associations

بواسطة du PLESSIS, Christilene, SWELDENS, Steven, VAN OSSELAER, Stijn
منشور في 2016

The science of creating brand associations: A Continuous Trinity Model linking brand associations to learning processes

بواسطة PLESSIS, Christilene Du, D'HOOGE, Serena, SWELDENS, Steven
منشور في 2024