Building strong brands in Asia: Selecting the visual components of image to maximize brand strength

by Henderson, P.W., Cote, J.A., Leong, S.M., Schmitt, B.
Published 2013

Cross-national logo evaluation analysis: An individual-level approach

by Van Der Lans, R., Cote, J.A., Cole, C.A., Leong, S.M., Smidts, A., Henderson, P.W., Bluemelhuber, C., Bottomley, P.A., Doyle, J.R., Fedorikhin, A., Moorthy, J., Ramaseshan, B., Schmitt, B.H.
Published 2013