Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations

بواسطة Lam, Shun Yin, Shankar, Venkatesh
منشور في 2015

Multiple category decision making: Review and synthesis

بواسطة Russell, Gary J., Ratneshwar, S., Shocker, Allan D., Bell, David, Bodapati, Anand, Degeratu, Alex, Hildebrandt, Lutz, Kim, Namwoon, RAMASWAMI, Seshan, Shankar, Venkatesh H.
منشور في 1999