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Determinants of consumer attitudes toward mobile advertising: a cross-border study between Malaysia and Indonesia using PLS-MGA

Determinants of consumer attitudes toward mobile advertising: a cross-border study between Malaysia and Indonesia using PLS-MGA

by Mohamed Ghazali, Raimi Nur Hakimi, Lim, Xin Jean, Cheah, Jun Hwa, Ting, Hiram, Soebandhi, Santirianingrum, Sudiyanti Sudiyanti, Kamal Basha, Norazlyn
Published 2019

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2

Determinants of consumer attitudes toward mobile advertising: a crossborder study between Malaysia and Indonesia using PLS-MGA

Determinants of consumer attitudes toward mobile advertising: a crossborder study between Malaysia and Indonesia using PLS-MGA

by Mohamed Ghazali, Raimi Nur Hakimi, Lim, Xin Jean, Cheah, Jun Hwa, Ting, Hiram, Soebandhi, Santirianingrum, Sudiyanti, Sudiyanti, Kamal Basha, Norazlyn
Published 2019

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Get full text
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Article