A survey on integrated framework interpreting environmental awareness and marketing effectiveness on green product buying behavior

by Logeswari, Uthamaputhran
Published 2013

The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia

by Sathiswaran Uthamaputhran
Published 2013

The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia

by amin, M., Uthamaputhran, S., Ali, F.
Published 2015

The role of green marketing towards purchase intention among Malaysian customers

by Sathiswaran Uthamaputhran, Azlinda Shazneem Md Shuaib, Nurul Hasliana Hamsani
Published 2014

Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach

by Uthamaputhran, Logeswari, Ahmad, Fais, Jaganathan, Mathivannan, HoeChee Hee, Chee Hee
Published 2016

Determinants for ICT Adoption and Problems: Evidence from Rural Based Small and Medium Enterprises in Malaysia

by Jaganathan, Malaysia, Ahmad, Shuhymee, Ishak, Khairol Anuar, Mohd Nafi, Siti Noratisah, Uthamaputhran, Logeswari

Graduate employability skills: Words and phrases used in job interviews

by Krishnan, Isai Amutan, Ramalingam, Selvajothi, Kaliappen, Narentheren, Uthamaputhran, Sathiswaran, Suppiah, Puspalata C., De Mello, Geraldine, Paramasivam, Sheela
Published 2021