An advertising campaign for booty wars

by Vergara, Raymond Allan G.
Published 2006

Events, brand communities, and crowdfunding: Experiences in Philippine-based crowdfunding

by Vergara, Raymond Allan G.
Published 2018

Crowdfunding and the venture creation process

by Vergara, Raymond Allan G.
Published 2017

Crowdfunding platform contributions to campaign success: A two-case study of Philippine-based platforms

by Vergara, Raymond Allan G.
Published 2017

The case of the Jollibee funko pop: Understanding international brand alliances and purchase motivations of limited-edition collectibles

by Santos, Joseph Emil N., Vergara, Raymond Allan G.
Published 2020