Author Search Results

1

The rubber industry of Thailand: A review of past achievements and future prospects

by Pornthep Weerathamrongsak, Winai Wongsurawat
Published 2018

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Article

2

Market entry of over-the-counter nutritional supplement – a case study from Thailand

by Patama Sangwongwanich, Winai Wongsurawat
Published 2022

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Article

3

Lessons big-company leaders can learn from SME entrepreneurs

by Tana Chanyatipsakul, Winai Wongsurawat
Published 2018

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Article

4

Islamic Banking in Oman: Laying the Foundations

by Kris Babicci, Winai Wongsurawat
Published 2020

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Article

5

Information technology (IT) outsourcing by business process outsourcing/information technology enabled services (BPO/ITES) firms in India: A strategic gamble

by Shrinivas Patil, Winai Wongsurawat
Published 2018

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Article

6

The myth of customer loyalty: Why information and scale are more important during downturns

by Murali Kailasam, Winai Wongsurawat
Published 2018

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7

Designing a sustainable tourism supply chain: A case study from Asia

by Winai Wongsurawat, Vivek Shrestha
Published 2019

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8

Competitive marketing through Confucian values in Malaysia: a case study

by Tossapon Luechapattanaporn, Winai Wongsurawat
Published 2018

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9

Cultural factors in Chinese family business performance in Thailand

by Tossapon Luechapattanaporn, Winai Wongsurawat
Published 2022

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Article

10

Scandal prevention through a moral work environment: Case Study from Thailand

by Kwankaew Chavengvorakul, Winai Wongsurawat
Published 2018

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Article

11

Increasing Growth Opportunities for Non-heavy and Heavy Users–A Case Study of Yogurt Cups in Thailand

by Opas Ruangthammakit, Winai Wongsurawat
Published 2019

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12

Multilevel marketing and entrepreneurship in Thailand: A case study

by Somchai Hatchaleelaha, Winai Wongsurawat
Published 2018

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13

Case study – trade dress and brand protection in Thailand’s copier paper business

by Pabhawan Suttiprasit, Winai Wongsurawat
Published 2022

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Article

14

Case study: From an “underperforming 80’s bank” to one of oman’s best – the transformation of bankdhofar

by Kris Babicci, Winai Wongsurawat
Published 2019

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Article

15

Perceptions of the Spa Industry: An Importance Performance Analysis

by Waritsara Somkeatkun, Winai Wongsurawat
Published 2018

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16

How audacious strategies pay off during hard times: Case studies of Indian information technology firms

by Murali Kailasam, Winai Wongsurawat
Published 2018

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17

Entry Strategy and Export Marketing in Emerging Markets: A Small Player Case

by Peachayanant Lorvoralak, Winai Wongsurawat
Published 2020

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Article

18

Challenges for the development of an integrated agro-food-energy-biochemical nexus in Thailand

by Burin Sukphisal, Winai Wongsurawat
Published 2018

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Article

19

How regulation revived micro-lending after the Andhra Pradesh crisis

by Rajiv Yadav, Winai Wongsurawat
Published 2019

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20

FDI determinants: dynamic extreme bounds analysis

by Linh Huyen Pham, Winai Wongsurawat
Published 2020

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