Customer E-Loyalty of Muslim Millennials in Indonesia: Integrated Model of Trust, User Experience and Branding in E-Commerce Webstore

• Main Authors: Nur Rizqi Febriandika, -, Afifah Nur Millatina, -, Luthfiyatillah, -, Sri Herianingrum, -
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: Association for Computing Machinery New York 2020
• Subjects: H Social Sciences; HF Commerce
• Online Access: https://repository.unair.ac.id/119221/1/SriHerianingrum_Artikel601_Customer-E-Loyalty.pdf; https://repository.unair.ac.id/119221/2/SriHerianingrum_Similarity601_Customer-E-Loyalty.pdf; https://repository.unair.ac.id/119221/3/SriHerianingrum_KualitasKaril601.pdf; https://repository.unair.ac.id/119221/; https://dl.acm.org/doi/abs/10.1145/3377571.3377638; https://doi.org/10.1145/3377571.3377638
• Institution: Universitas Airlangga

Muslims have unique characters which are closely related to their religious background. With the high growth of e-commerce in Indonesia, it is important to study Muslim market segments where Indonesia itself is a country with the largest Muslim population in the World. The progress of the halal fina...