The Determinants of Key Antecedents of Customer Satisfaction, Trust and Loyalty Toward E-Commerce of Airline Industry in Indonesia
Managing customer trust, satisfaction, and loyalty of e-commerce services is very important for the long-term growth of many businesses. Previous research has shown e-commerce company experience difficulty maintaining customer loyalty because of the recent rapid growth in Business to Customer e-comm...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/121792/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61890 |
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| Institution: | Universitas Gadjah Mada |