Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia

• المؤلفون الرئيسيون: Syahlani, S. P., Haryadi, F. T., Setyawan, A. A., Mayasari, I., Dewi, N. M. A. K., Qui, N. H.
• التنسيق: مقال PeerReviewed
• اللغة: English
• منشور في: 2022
• الموضوعات: Livestock
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/283105/1/SuciP.pdf; https://repository.ugm.ac.id/283105/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144667478&doi=10.5398%2ftasj.2022.45.4.490&partnerID=40&md5=ac436cf0ac79dead678a31f939b4c29f

Regulatory changes increase the competitiveness of agribusiness input market, thus requiring input supply companies to improve service quality to maintain customer loyalty. This study aims to determine the role of customer comfort, salesperson expertise, and salesperson affection to influence custom...