Key Driver of Repurchase Intention in the Poultry Farming Input Market in Indonesia

• Main Authors: Syahlani, S. P., Haryadi, F. T., Setyawan, A. A., Mayasari, I., Dewi, N. M. A. K., Qui, N. H.
• 格式: Article PeerReviewed
• 語言: English
• 出版: 2022
• 主題: Livestock
• 在線閱讀: https://repository.ugm.ac.id/283105/1/SuciP.pdf; https://repository.ugm.ac.id/283105/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144667478&doi=10.5398%2ftasj.2022.45.4.490&partnerID=40&md5=ac436cf0ac79dead678a31f939b4c29f
• 機構: Universitas Gadjah Mada

Regulatory changes increase the competitiveness of agribusiness input market, thus requiring input supply companies to improve service quality to maintain customer loyalty. This study aims to determine the role of customer comfort, salesperson expertise, and salesperson affection to influence custom...