PENGARUH TIPE EMOSI DAN NEGARA PEMBUAT TERHADAP PENILAIAN KUALITAS PRODUK

• Main Authors: , DEMY RAHARJA, , Prof. Th. Dicky Hastjarjo, Ph.D
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2012
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/99562/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54959
• Institution: Universitas Gadjah Mada

This study aims to determine the effects of type of emotion and country of origin on product quality judgment. This study was conducted with experimental methods. Experiment design used is mixed design factorial using between-subjects (type of emotion) and within-subjects (country of origin). Type of emotion divided into two treatments: nationalism (experiment group) and non-nationalism (control group). Country of origin divided into two treatments, namely Indonesia and the state X (the fictitious country with the information as developed country). Open recruitment conducted for the undergraduate subject. The treatments given using computer program created by the researcher contains the priming, questionnaire, and manipulation check. Data were analyzed with Mixed Design Factorial Anova. The results showed that the type of emotion does not affect the product quality judgment (F 0.496