An Empirical Study on Continuance Using Intention of OTT Apps with Young Generation.

• Main Authors: Thi-Thanh, Quy Tran, Quoc-Tuan, Tran, Hoanh-Su, Le
• Format: Conference or Workshop Item
• Published: 2019
• Subjects: TA Engineering (General). Civil engineering (General)
• Online Access: http://ur.aeu.edu.my/663/
• Institution: Asia e University

Today, Over-The-Top (OTT) apps have become more popular in many countries in the world. Although the development of OTT apps has contributed a lot of benefits to human life, its growth also has many disadvantages for traditional media suppliers. Therefore, with the goal of providing suppliers and ma...