E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION.

• Main Authors: Shiranthi, Adris, Choo, Dennis, Ying Hoe
• Format: Article
• Language: English
• Published: INTI International University 2022
• Subjects: H Social Sciences (General); HF Commerce; HF5601 Accounting
• Online Access: http://eprints.intimal.edu.my/1666/1/v2022_18.pdf; http://eprints.intimal.edu.my/1666/; http://ipublishing.intimal.edu.my/jobss.html
• Institution: INTI International University

Many department stores, jewellery and watch specialist stores closed due to the COVID-19 pandemic in 2020 and 2021. To sustain the revenue of these businesses many of these stores turn to e-commence. Research Problem: As Generation Y consumers’ in Malaysia represent a greater potential for these bus...