SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST

Today, customer depend on social media for product and service information which indirectly lead companies to optimise their spending on it. The research aimed to bridge the gap in the difficulty in quantifying the extent to which social media marketing could affect the purchase intention and impact...

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Bibliographic Details
Main Authors: Yunita Nidiah Indah, Permata, Choo, Dennis, Ying Hoe
Format: Article
Language:English
Published: INTI International University 2023
Subjects:
Online Access:http://eprints.intimal.edu.my/1799/1/jobss2023_11.pdf
http://eprints.intimal.edu.my/1799/
http://ipublishing.intimal.edu.my/jobss.html
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Institution: INTI International University
Language: English
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