Customer Service Management on Enhancing Customer Loyalty in Food and Beverage Industry: Case Study of Starbucks Malaysia

• Main Authors: Darren Chan, Chee Shern, Tio, Fang Kee, Chua, Siew Woon, Soon, Shi Wen, Pok, Wei Lun, Mohammad, Farajnezhad
• Format: Article
• Language: English
• Published: INTI International University 2024
• Subjects: H Social Sciences (General); HD28 Management. Industrial Management; HF Commerce
• Online Access: http://eprints.intimal.edu.my/1964/1/506; http://eprints.intimal.edu.my/1964/; http://ipublishing.intimal.edu.my/jobss.html
• Institution: INTI International University

In the highly competitive coffee industry, the operation of a successful coffee shop involves more than just providing a simple cup of coffee. Organizations are now recognizing the need to focus on delivering high-quality service to gain a competitive advantage. Emphasizing service quality is crucia...