The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/14546/1/35249-110384-1-SM.pdf http://journalarticle.ukm.my/14546/ http://ejournal.ukm.my/pengurusan/issue/view/1220 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |