Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf http://journalarticle.ukm.my/14547/ http://ejournal.ukm.my/pengurusan/issue/view/1220 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |