The mediating effect of work category on the relationship between professional competencies` and decision making among public relations in government- linked companies
Organisational success can only be materialized when each stakeholder mutually agrees to benefit each other, thus making the organisation effective. And here is the main role of public relations (PR), were to be the middle person between each stakeholder, by performing their works through the com...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16115/1/39280-143793-1-PB.pdf http://journalarticle.ukm.my/16115/ https://ejournal.ukm.my/mjc/issue/view/1360 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |
| Summary: | Organisational success can only be materialized when each stakeholder mutually agrees to benefit
each other, thus making the organisation effective. And here is the main role of public relations (PR),
were to be the middle person between each stakeholder, by performing their works through the
competencies they mastered, to ensure that the decisions made will be valuable to organisation and
stakeholders. The objective of this study is to examine the mediating effect of work category on the
relationship between professional competencies and decision making among PR practitioners in
government-linked companies (GLCs). A survey questionnaire was gathered from 157 PR practitioners
and data were analysed through SEM PLS. Results indicated that the dimension of work category did
influence the relationship between professional competency and decision making. In essence, the
decision-making process of a PR practitioner working in Malaysia's GLCs can be enhanced or improved
based on the level of professional competencies. The implication of these findings supported the role
of the PR department as part of the important sub-system in organisation and competencies acquired
by PR practitioners is the resource that able to maintain the survival of an organisation. In the nutshell,
a large-scale study should be undertaken, which incorporate a large group of participants in the future
to accommodate the responses from a wide population to increase the accuracy of results. |
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