Factors effecting online shopping behaviour with trust as moderation
The purpose of this research is to study financial risk, product risk, privacy risk, and convenience risk influence on internet buying behaviour with trust as moderator. For this purpose, data were gathered from students that are studying in HEC recognized universities in Punjab, Pakistan. Five...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16897/1/32062-148153-1-PB.pdf http://journalarticle.ukm.my/16897/ https://ejournals.ukm.my/pengurusan/issue/view/1366 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |