Balancing bureaucracy and communal values in diffusing the innovation process : strategic communication challenges from the Malaysian perspectives
The transmission of agricultural messages such as innovation in agricultural settings requires good planning from a strategic communication viewpoint. Moreover, there has been a call from various quarters that demand a holistic approach to solve this miscommunication issue. Thus, this study aims to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/18723/1/53043-174596-1-PB.pdf http://journalarticle.ukm.my/18723/ https://ejournal.ukm.my/mjc/issue/view/1451 |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |