Willingness to pay for environmental conservation: subsidy reduction as a payment vehicle

• Main Authors: Suziana Hassansuzi, Raudha Md Ramli, Naziatul Aziah Mohd Radzi
• Format: Article
• Language: English
• Published: Penerbit Universiti Kebangsaan Malaysia 2024
• Online Access: http://journalarticle.ukm.my/24447/1/jeko_581-7.pdf; http://journalarticle.ukm.my/24447/; https://www.ukm.my/jem/issue/v58i1/
• Institution: Universiti Kebangsaan Malaysia

The objective of the study is to test whether the subsidy reduction of daily consumer goods as a payment vehicle can influence individuals’ willingness to pay (WTP) for environmental and nature conservation. Specifically, it assessed the impact of price sensitivity on the willingness to conserve wet...