Correlates of shopping orientation with retail choice decisions among young consumers
This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gath...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2003
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| Online Access: | http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf http://journalarticle.ukm.my/8057/ |
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| Institution: | Universiti Kebangsaan Malaysia |
| Language: | English |