Rules on Advertisement in Malaysia

Advertisement plays an important role in a business activity as it is one of the effective way in marketing strategy. It is important for the seller to provide information on the products or services advertised, its benefit to the consumer and it also help the prospective buyer to make price comp...

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Bibliographic Details
Main Authors: Farhanim, Abdullah Asuhaimi, Nur Amani, Pauzai, Khairun-Nisaa, Asari, Mohd Lotpi, Mohd Yusob
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:http://eprints.unisza.edu.my/1096/1/FH03-FUHA-18-12649.pdf
http://eprints.unisza.edu.my/1096/
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Institution: Universiti Sultan Zainal Abidin
Language: English