The implementation of partial least square modelling (PLS) for marketing research in Arab countries: introduction to beginner users - evidence from Islamic banks of Palestine
Partial Least Square method works similarly to the standard regression model as each of these are oen used for determining a relationship between certain variables that can influence the marketing strategies in general. The reason why PLS is considered is because of its advantages such as its lowe...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/2574/1/FH03-FPP-19-28475.pdf http://eprints.unisza.edu.my/2574/ |
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| Institution: | Universiti Sultan Zainal Abidin |
| Language: | English |