The implementation of partial least square modelling (PLS) for marketing research in Arab countries: introduction to beginner users - evidence from Islamic banks of Palestine

• Main Authors: Alnaser, Feras M. I., Abd Ghani, Mazuri, Rahi, Sama
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: H Social Sciences (General); HB Economic Theory
• Online Access: http://eprints.unisza.edu.my/2574/1/FH03-FPP-19-28475.pdf; http://eprints.unisza.edu.my/2574/
• Institution: Universiti Sultan Zainal Abidin

Partial Least Square method works similarly to the standard regression model as each of these are oen used for determining a relationship between certain variables that can influence the marketing strategies in general. The reason why PLS is considered is because of its advantages such as its lowe...