Public perception on the factors that influence customer loyalty on purchasing sportswear in Malaysia
Customers are becoming increasingly important in the lives of most organizations as competition increases. Hence, many companies begin to recognize the importance of retaining current customers and some have initiated various activities to create customer loyalty. Several studies conducted over the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2011
|
| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/230/1/PR%2D2011%2D0805734.pdf http://eprints.utar.edu.my/230/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Tunku Abdul Rahman |