Public perception on the factors that influence customer loyalty on purchasing sportswear in Malaysia

• Main Author: Leong, Ryan Mingwan
• Format: Final Year Project / Dissertation / Thesis
• Published: 2011
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utar.edu.my/230/1/PR%2D2011%2D0805734.pdf; http://eprints.utar.edu.my/230/
• Institution: Universiti Tunku Abdul Rahman

Customers are becoming increasingly important in the lives of most organizations as competition increases. Hence, many companies begin to recognize the importance of retaining current customers and some have initiated various activities to create customer loyalty. Several studies conducted over the...