A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
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Format: | Final Year Project / Dissertation / Thesis |
Published: |
2011
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Online Access: | http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf http://eprints.utar.edu.my/289/ |
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Institution: | Universiti Tunku Abdul Rahman |