A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2011
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| Online Access: | http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf http://eprints.utar.edu.my/289/ |
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| Institution: | Universiti Tunku Abdul Rahman |
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eprints |
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my-utar-eprints.2892014-03-23T02:27:41Z A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia Chelliah Thiruchelvam, Cheryl HE Transportation and Communications 2011-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf Chelliah Thiruchelvam, Cheryl (2011) A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/289/ |
| institution |
Universiti Tunku Abdul Rahman |
| building |
UTAR Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Tunku Abdul Rahman |
| content_source |
UTAR Institutional Repository |
| url_provider |
http://eprints.utar.edu.my |
| topic |
HE Transportation and Communications |
| spellingShingle |
HE Transportation and Communications Chelliah Thiruchelvam, Cheryl A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| format |
Final Year Project / Dissertation / Thesis |
| author |
Chelliah Thiruchelvam, Cheryl |
| author_facet |
Chelliah Thiruchelvam, Cheryl |
| author_sort |
Chelliah Thiruchelvam, Cheryl |
| title |
A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_short |
A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_full |
A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_fullStr |
A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_full_unstemmed |
A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia |
| title_sort |
study of airasia corporate logo and colour impact on passengers' perception at the low cost carrier terminal (lcct) in malaysia |
| publishDate |
2011 |
| url |
http://eprints.utar.edu.my/289/1/MCMB%2D2011%2D0708306%2D1.pdf http://eprints.utar.edu.my/289/ |
| _version_ |
1646030461314531328 |