Impact of social media influencer on Instagram user purchase intention: the fashion industry

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Bibliographic Details
Main Authors: Chun, Cui Shan, Lim, Wai Meng, Tan, Ree Wen, Teh, Ee Wen
Format: Final Year Project / Dissertation / Thesis
Published: 2018
Subjects:
Online Access:http://eprints.utar.edu.my/3105/1/fyp_MK_2018_LWM.pdf
http://eprints.utar.edu.my/3105/
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Institution: Universiti Tunku Abdul Rahman