The impact of branding towards cosmetics products: a comparison study between generation Y and generation Z
The impact of branding towards consumer behaviour. A comparison study between generation Y and generation Z in Perak state. This research aim to examine the relationship between brand loyalty, brand awareness, brand credibility, brand congruence and brand image which have a significance over the dep...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3466/1/fyp_PR_2019_LCJB.pdf http://eprints.utar.edu.my/3466/ |
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| Institution: | Universiti Tunku Abdul Rahman |