The impact of branding towards cosmetics products: a comparison study between generation Y and generation Z

• Main Authors: Lee, Clement Jian Beng, Lam, Jeen Mun, Ng, Sut Kian, Ooi, Shi Ying, Tai, Yu Shiuan
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utar.edu.my/3466/1/fyp_PR_2019_LCJB.pdf; http://eprints.utar.edu.my/3466/
• Institution: Universiti Tunku Abdul Rahman

The impact of branding towards consumer behaviour. A comparison study between generation Y and generation Z in Perak state. This research aim to examine the relationship between brand loyalty, brand awareness, brand credibility, brand congruence and brand image which have a significance over the dep...