A qualitative study on the influence of Mahathir’s rhetorical communication in Malaysia’s GE 14 political campaign
A transformational leader that have a strong rhetorical communication is able to influence the public for attitude and behavioural change. The purpose of this study is to explore how Tun Dr. Mahathir bin Mohamad’s rhetorical communication influence the voter’s decision making in Malaysia GE14 politi...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3807/1/fyp_PR_2019_JDC_%2D_1606621.pdf http://eprints.utar.edu.my/3807/ |
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| Institution: | Universiti Tunku Abdul Rahman |