Factors affecting customer loyalty in Malaysia Airlines Berhad
This study is aimed to examine the relationships between the customer satisfaction, customer feedback, service quality, corporate image and reputation and the customer loyalty in the Malaysia Airline Berhad. This research’s survey is conducted with the cooperation of the Malaysia Airline Berhad, a t...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3983/1/fyp_BA_2020_WZS_%2D_1505940.pdf http://eprints.utar.edu.my/3983/ |
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| Institution: | Universiti Tunku Abdul Rahman |