The influence of ethnicity on social media influencer towards customer purchase intention

• Main Author: Lim, Yi Thing
• Format: Final Year Project / Dissertation / Thesis
• Published: 2021
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utar.edu.my/4390/1/2100450_Capstone_Project.pdf; http://eprints.utar.edu.my/4390/
• Institution: Universiti Tunku Abdul Rahman

Social media in nowadays has become a daily basis, and there is not a single day when they do not habitually check their social media. Therefore, it is not surprising that social media platforms have become a significant marketing channel for nowadays. The past studies show there is a relationship b...